In an attempt to make McDonald’s appear to be more eco-friendly, the classic McDonald’s logo will be changing across Europe. After several years of the classic golden arch with a red background, a large number of stores around Europe will be changing to a ‘hunter green’.
Over the last few years, McDonald’s have faced increasing pressure to change their environmentally un-friendly practices. However, to fight back, McDonald’s have come up with a series of eco-friendly practices which they are rolling out across their various stores around the world.
The changing logo colour approach is the one taken in Europe. This change to the logo design has already taken effect in some stores in the United Kingdom and France. The country making the largest change is Germany where over 100 stores will be making the change to the green logo by this Christmas. Whether we will see more stores taking up this colour change is not known.
You might be thinking, how can such a simple change in the logo have an effect for their green image. However, the change in colour will show people that they really are trying to make a difference in the way they work.
Something fairly similar to this happened with Sony Ericsson this year. Altough they were only looking to freshen up the brand and not send a message, like McDonald’s are trying to, they simply created a series of their logos, but in different colours instead of creating a new logo. This shows that if you’ve got the right logo design, you only have to make a slight change to make it look fresh.
There’s no reason why this couldn’t work for your company’s logo. If you were a food based company, changing the logo colours to make a series of catering logos you could use would give your business a fresh image. The same little changes could be made for any logo really, whether you make clothing logo examples or church logos.
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